Audience Feedback

Throughout the production process we got verbal feed back from various different people including our target audience we then made appropriate changes. For example people felt that the colour burns in our music video were really good but they thought it would look better if we decreased the opacity of them so that they were more subtle. We made these changes and faded the opacity of each of the colour burns. 

We showed our music video and ancillary task to a larger group of people and handed out questionnaires so we could get written feedback from our audience. The results are shown below in pie charts.

Everyone thought that our music video fitted into the genre of indie pop which was really positive feedback as it was clear that the music video followed the conventions of our research therefore the music video would appeal to our target audience.

This question was asked on both the existing indie pop artists music videos and the music video we created. We noticed that the audience picked out similar thing from all of the videos, this meant that we had successfully included the most important features of indie pop music videos within our video.  

Everyone thought that the video complimented the song, this meant that we had successfully interpreted the meaning behind the song and portrayed it well in the video.

This question was very important to us because we needed to know what people thought we should improve about our coursework so we could make appropriate changes. The majority of people felt that no changes were necessary, we looked over the lip singing to make sure it was in sync with the music and we came to the conclusion that it was. We also added some more effects to the video for example at the end of the music video we faded it to black followed by a short colour burn so that it finished with an effect shown throughout the music video. Originally we were following Ellie Gouldings style for her magazine poster but after the feedback from the audience we could see the advantages of having a CD cover on the magazine poster such as making it clear to the target audience that it is an advert for Holly Lovells new album. We decided to use the layout that Marina and the Diamond used by showing a 'Wonderlust' single cover, which is featured on Holly Lovells album.

Story Board for music promo video

Magazine Advertisement Mock

Digipak Mock

Filming Location

My group and I wanted to film at the Birmingham Botanical Gardens, to capture the beautiful outdoor locations and to conform to the genre of our music video and similar media we have looked at. Prior to going to film, we messaged the Botanical Gardens to ensure we had permission to film and visited the site as a group to look even more at specific locations we wanted to use, to save time on the day, and be aware of any dangers of risks that could be associated, especially as we'd have a lot of expensive equipment with us.  

Roles Within the group

Working in a group, we wanted to make sure we distributed the roles when creating the coursework fairly, below shows which roles we allocated to which person:


Although we are working in a group we all carried out our own research. 


Anna - Filming, Main editor, Ensuring we meet the needs of target audience 


Olivia - Filming, Creative director (planning of shots and locations and where they would appear in the video) 


Abi - Filming, Main photographer, Planning ancillary products  

Research into Magazine Advertisements

When an artist releases a new album they use lots of different promotional material it used to advertise for it to make sure that the release of the album is a success. For our ancillary task we have to produce a magazine advertisement so I chose this, as Ellie Goulding is from a similar genre of music to Holly Lovell meaning the promotional material would also be similar. This is a poster advertising for Ellie Goulding's album 'Bright Lights', it uses the image that is seen on the cover of the album as the main image for the advertisement. The text used for Ellie Goulding and 'Bright Lights' is the same font and positioned similarly on the photograph. Having close similarities between them allows her fans to connect the two together easily, so from just a glance at the image you are reminded of the album immediately. Then to know more details about the album a plain white font is used to elaborate on the ablum. Well know trusted names such as 'The Guardian' have given their reviews of the album on the advertisement, this positive recomendation encourages people to listen to it whether they have heard of the song on not as they trust the opinion of 'The Guardian'. The most popular or perhaps the most well know song in the album has had bold formatting to make it stand out and so people recognise some of the songs in the album. Although this is a poster for Ellie Goulding's album it was also used as a magazine advertisement. This magazine advertisement may appear in music magazine such as 'Q' and 'Billboard'.

This is a Marina & the diamonds magazine advertisement for their album 'The Family Jewels'. This image that is used of the front of the digipak is used as the main image on the magazine advertisement. The same font from the digipak is used for the name of the artist and the name of the album however they are both in different positions. This still means people can associate the two together as they will recognise the image and the font style and colour. Similarly to the Ellie Goulding magazine advertisement they have made a big feature of the singles that are already well known that are featured in the magazine. In this magazine advertisement instead of just putting the font in bold they have a picture of the single cover which may help people to recognise it more easily. The it also has a referral to itunes encouraging people to download it helping the artist to potentially get to #1 in the charts.